True North

The guide to finding ultimate joy and fulfillment in life.

We are dedicated to enhancing your overall well-being through educating on and offering innovative wellness therapies to help you start living your best life. Our approach focuses on both inner and outer wellness to help you experience a more balanced and joyful life.

We also offer transformative retreats to help restore on a deeper level and work that creates lasting change.

We invite you to join us on the path to finding your True North.

~ Keri

Hi, I'm Keri - Founder of True North Wellness and The Pilates Theory.

Health and Wellness IS MY PASSION.

I’m a mind + body enthusiast and educator, with over 30 years in the Health and Fitness industry and a passion for all things wellness! While on my journey, I spent over 20 years in leadership roles with top tier medical device organizations focusing on sales performance, leadership training and professional development. After deciding to take a detour from my corporate career, I opened Pilates studios in my hometown of the Bay Area and have now expanded on that vision to incorporate wellness therapies into small group studios to complement the Pilates lifestyle. With a strong clinical background, I am a firm believer in the blending of traditional and holistic therapies to help reach your optimum health and wellness goals. As a mother of two beautiful children, feeling good is of top priority, so I can give me best to them every day.

In addition to offering Pilates, I collaborate with amazing women at the top of their field to help curate wellness experiences that lead you to ultimate health, joy and fulfillment … what we like to call your True North!

In my experience, the better you feel in your body, the better you show up in the world! This allows you to live a happier, more fulfilling life. My true passion is helping others experience a more balanced and joyful life through the use of wellness modalities rooted in both traditional science and holistic philosophy. True North was created to bring restoration and rejuvenation to your mind, body and soul and The Pilates Theory studios are just an extension of that. Join us on the path to finding your True North.

MEET THE TEAM

  • Keri Hawkins

    Founder, CEO

    Wellness and Movement Expert.

    After spending over 15 years as a sales and marketing executive in the Clinical Medical Device market, Keri is excited to be able to focus on her real passion of fitness and wellness. With over 30 years in the health and fitness industry, Keri is passionate about staying on the cutting edge of movement and longevity therapies to bring to her clients the BEST she has to offer. Her focus is on functional movement, strength and flexibility. She has been practicing and teaching Pilates for over 20 years and Brazilian Jiujitsu for over 5 years, and is here to help you live your best life!

  • Denise Schoenich

    Master Pilates Instructor

    With extensive experience in the fitness industry encompassing Pilates, Personal Training, and Aerobics instruction and competition, Denise seamlessly integrates various styles to create dynamic and creative workouts. Her approach ensures each participant receives personalized modifications and challenges, making every session engaging and effective

  • Rocio Sabogal-Ebert

    Master Pilates Instructor

    A marathon runner and tri-athlete, Rocio brings a lifelong passion for fitness and extensive background in Pilates, with a strong focus on form and intentional movement. Her bright and shiny personality lights up the room, while offering a powerful and effective class. She has deep experience with athletes, physical therapy and pre-post natal.

  • Denise Murphy

    Master Instructor + Senior Specialist

    Denise brings her fun style and personality to each class she offers. As a senior specialist, she focuses on helping you maintain your flexibility, strength and balance through Pilates movement. She has been training in Pilates over 15 years and brings her love of the movement to True North.